Invisible Sound, Immaculate Design at Pavilion's Fulham Club

How Direct Acoustics delivered high-end distributed audio at Pavilion Group’s latest London Club House.

Fulham Club House forms part of the Pavilion Group’s growing portfolio of design-led, members-only venues and workspaces. With a focus on understated luxury and world-class hospitality, it was designed to deliver a refined and immersive atmosphere. But achieving that balance posed a particular challenge: how do you deliver premium sound, without a single speaker in sight?

The Challenge: Acoustic Excellence with Complete Discretion

From the beginning, the vision for Fulham was one of seamless integration. Every detail, from lighting to furniture had been chosen to blend into an environment of elegance. Any visible technology risked undermining that aesthetic.

Read more about the Interior Design here

At the same time, Pavilion Group needed a sound system capable of supporting a range of functions: from ambient lounge audio to powerful evening music, hosting a full schedule of DJ’s throughout their calendar. And all of this had to meet stringent requirements for licensing approval, ensuring the venue could operate without delay or compromise.

The Solution: Hidden Audio, Fully Licensed

Direct Acoustics worked closely with Pavilion’s project team and interior designers to deliver an audio strategy that blended completely into the architecture. High-end speakers were discreetly installed within wall and ceiling cavities throughout the bar and lounge areas, then finished with custom perforated wallpaper to ensure the sound passed cleanly through, while remaining visually hidden.

At the heart of the system, we installed a Symetrix Prism DSP. This gave the team full control over how audio was distributed throughout the space, allowing different areas of the venue to be zoned and adjusted in real time, depending on the time of day or type of event. Sound levels could be tailored subtly, louder in the bar during evening service, softer in the lounge during quiet afternoons fully operational via wireless handheld tablets.

Equally important was the venue’s ability to satisfy all licensing conditions. Our involvement in the design and calibration of the system, as well as gathering pertinent acoustic data, ensured that Fulham Club met those standards from the outset, giving the Pavilion Group peace of mind and allowing the venue to open without administrative delay.

Subtle Tech, Lasting Impact

The result is a venue that sounds as impressive as it looks. Guests enjoy a top tier audio experience, whilst being completely unaware of the hardware. There are no visible speakers, no exposed wiring, just clean, consistent sound that enhances the environment without drawing attention to itself.

From a business perspective, the project delivered exactly what was needed: an elegant, compliant, fully controllable system that’s as refined as the venue itself. Fulham Club now stands as a blueprint for what’s possible when design and acoustics work in harmony.

At Direct Acoustics, this is where we thrive, making sound work beautifully in unique and challenging spaces.